Best Demand Side Platform (DSP) - Page 5
Demand side platforms (DSP) enable advertisers to buy digital ad placements in real time through automated, impression-level bidding. They allow advertisers to reach and engage target audiences across websites, mobile apps, streaming services, and other digital environments.
DSPs function as centralized hubs for programmatic advertising, used by in-house marketing teams, agencies, and trading desks to plan, run, and optimize campaigns. They support media buying across display, mobile (web and in-app), video, connected TV (CTV), audio, native, and social channels while offering targeting, budgeting, pacing, creative optimization, and performance analytics features.
To access inventory, DSPs integrate with ad exchanges or supply side platforms (SSP) and may also participate in private marketplaces (PMP) for preferred deals. By providing transparency into impressions, clicks, conversions, and return on ad spend (ROAS), DSPs help advertisers optimize performance, allocate budgets more effectively, and maximize ROI.
A key differentiator among DSPs is media ownership. Some platforms own or are affiliated with media companies and sell their own inventory, while others operate independently as neutral buying tools. This distinction allows advertisers to evaluate whether a DSP maintains independence from supply sources or acts as a seller of media.
To qualify for inclusion in the Demand Side Platforms (DSP) category, a product must:
Featured Demand Side Platform (DSP) At A Glance
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
- Overview
- User Satisfaction
- Seller Details
Zemanta is the world’s first multi-channel demand-side platform built for post-click behavior optimization. Zemanta is built entirely around the idea of helping advertisers generate engagement – whet
- Marketing and Advertising
- 54% Mid-Market
- 54% Small-Business
19,906 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Founded in 2021 by industry expert Ciro Scognamiglio, ad:personam is a trailblazer in the programmatic advertising industry, operating out of Hamburg, Germany. With its fully remote workforce, the com
- 50% Small-Business
- 50% Mid-Market
23 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Adwist solutions are extremely fast and effective thanks to core technologies are used to develop the platform by strong and smart in-house developers team with over 15 years experience in AdTech and
- 100% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
IPONWEB has a vision for the programmatic and media trading ecosystem that is open, transparent and easy to access enabling many different kinds of businesses to buy or sell media in real-time, all in
- 100% Mid-Market
868 Twitter followers
- Overview
- User Satisfaction
- Seller Details
The platform that delivers conversions, not just impressions. Created by marketers for marketers, Bucksense is Programmatic Advertising that delivers conversions, not just impressions. Integrating adv
- 50% Mid-Market
- 50% Small-Business
1,047 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Dochase advertising technology connects advertisers and brands to target tailored audience on multiple channels (web, mobile, app, sites, social media etc.) With Dochase DSP, you are sure to increase
- 67% Mid-Market
- 33% Small-Business
- Overview
- User Satisfaction
- Seller Details
Peak 226 is a new & innovative DSP with real-time AI capabilities.
- 67% Small-Business
- 33% Mid-Market
167 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
DISPLAY, VIDEO, OTT, NATIVE, AUDIO, SOCIAL AND RETARGETING We find the perfect consumer for your brand and deliver your digital ads to all of their devices, using any channels available, as often as n
- 25% Small-Business
- 25% Enterprise
- Overview
- User Satisfaction
- Seller Details
CIENCE GO Digital is a Demand-Side Platform (DSP) with built-in Custom Audience Targeting. This provides marketers with Account-Based Marketing (ABM) firepower to target specific audiences with Disp
- 100% Small-Business
2,683 Twitter followers
- Overview
- User Satisfaction
- Seller Details
GroundTruth Ads Manager is an easy-to-use, self-serve omnichannel ad platform. Built on top of GroundTruth's MRC accredited location data suite, the platform helps you target and message your audience
- Marketing and Advertising
- 64% Mid-Market
- 36% Small-Business
3,561 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Liftoff’s unbiased ML is trained to learn only from comprehensive, clean and accurate data. By training on complete data, unbiased ML is able to adapt to the changing app ecosystem and continually fin
- 50% Mid-Market
- 50% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Made for Growth, Built for App Marketers RevX helps app businesses acquire and re-engage users via programmatic advertising to retain and accelerate revenue. We're all about taking your app business
- 50% Mid-Market
- 25% Enterprise
120 Twitter followers
- Overview
- User Satisfaction
- Seller Details
RTBiQ is an advertising technology company built on transparency, honesty, and a mission to always provide best-in-class customer experiences. With managed, self-serve, and hybrid solutions, RTBiQ off
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
SmartyAds White Label DSP is an omnichannel, highly customized programmatic software for ad buying that helps brands, agencies, and ad networks to acquire programmatic demand-side platform and capital
- 100% Mid-Market
400 Twitter followers
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Verve DSP (Formerly Platform161) is a global, independent demand-side platform (DSP) enabling programmatic buying through open exchanges and private marketplaces, with a strong focus on privacy and in
- 100% Small-Business
