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The Top 20 Easiest To Use Social Media Management Tools

See the top Social Media Management Tools products based on usability ratings. A product’s usability score is calculated by a proprietary algorithm that factors in real user satisfaction ratings of how easy the product is to administer, as well as how well the product meets business requirements, among other ratings. Compare products according to their usability scores to streamline the buying process and quickly identify the best products based on real user experiences.

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Usability Score

Compare

Vista Social

9.4

Overall Usability Score

9.4

Usability Score Breakdown

Ease of Admin

Average: 9.3

9.7

Ease of Use

Average: 9.3

9.7

Meets Requirements

Average: 9.1

9.7

Customer Segment Breakdown

Small Business

73%

Mid Market

25%

Enterprise

SocialPilot

9.3

Overall Usability Score

9.3

Usability Score Breakdown

Ease of Admin

Average: 9.3

9.3

Ease of Use

Average: 9.3

9.2

Meets Requirements

Average: 9.1

8.9

Customer Segment Breakdown

Small Business

87%

Mid Market

12%

Enterprise

Publer

9.2

Overall Usability Score

9.2

Usability Score Breakdown

Ease of Admin

Average: 9.3

9.3

Ease of Use

Average: 9.3

9.4

Meets Requirements

Average: 9.1

9.1

Customer Segment Breakdown

Small Business

96%

Mid Market

Enterprise

Birdeye

9.2

Overall Usability Score

9.2

Usability Score Breakdown

Ease of Admin

Average: 9.3

9.3

Ease of Use

Average: 9.3

9.3

Meets Requirements

Average: 9.1

9.3

Customer Segment Breakdown

Small Business

53%

Mid Market

36%

Enterprise

12%

Statusbrew

9.2

Overall Usability Score

9.2

Usability Score Breakdown

Ease of Admin

Average: 9.3

9.2

Ease of Use

Average: 9.3

9.9

Meets Requirements

Average: 9.1

9.8

Customer Segment Breakdown

Small Business

56%

Mid Market

27%

Enterprise

16%

Agorapulse

9.2

Overall Usability Score

9.2

Usability Score Breakdown

Ease of Admin

Average: 9.3

9.4

Ease of Use

Average: 9.3

9.2

Meets Requirements

Average: 9.1

9.0

Customer Segment Breakdown

Small Business

73%

Mid Market

21%

Enterprise

Cloud Campaign

9.2

Overall Usability Score

9.2

Usability Score Breakdown

Ease of Admin

Average: 9.3

9.6

Ease of Use

Average: 9.3

9.6

Meets Requirements

Average: 9.1

9.7

Customer Segment Breakdown

Small Business

90%

Mid Market

Enterprise

Constant Contact

9.1

Overall Usability Score

9.1

Usability Score Breakdown

Ease of Admin

Average: 9.3

9.2

Ease of Use

Average: 9.3

9.0

Meets Requirements

Average: 9.1

8.9

Customer Segment Breakdown

Small Business

71%

Mid Market

23%

Enterprise

Zoho Social

9.1

Overall Usability Score

9.1

Usability Score Breakdown

Ease of Admin

Average: 9.3

9.2

Ease of Use

Average: 9.3

9.4

Meets Requirements

Average: 9.1

9.1

Customer Segment Breakdown

Small Business

88%

Mid Market

10%

Enterprise

#10

Loomly

9.1

Overall Usability Score

9.1

Usability Score Breakdown

Ease of Admin

Average: 9.3

9.2

Ease of Use

Average: 9.3

9.1

Meets Requirements

Average: 9.1

8.6

Customer Segment Breakdown

Small Business

84%

Mid Market

14%

Enterprise

#11

SocialBee

9.1

Overall Usability Score

9.1

Usability Score Breakdown

Ease of Admin

Average: 9.3

8.8

Ease of Use

Average: 9.3

8.8

Meets Requirements

Average: 9.1

9.3

Customer Segment Breakdown

Small Business

96%

Mid Market

Enterprise

#12

Planable

9.1

Overall Usability Score

9.1

Usability Score Breakdown

Ease of Admin

Average: 9.3

9.2

Ease of Use

Average: 9.3

9.1

Meets Requirements

Average: 9.1

8.7

Customer Segment Breakdown

Small Business

95%

Mid Market

Enterprise

#13

Synup

9.0

Overall Usability Score

9.0

Usability Score Breakdown

Ease of Admin

Average: 9.3

9.7

Ease of Use

Average: 9.3

9.6

Meets Requirements

Average: 9.1

9.8

Customer Segment Breakdown

Small Business

76%

Mid Market

19%

Enterprise

#14

Sendible

9.0

Overall Usability Score

9.0

Usability Score Breakdown

Ease of Admin

Average: 9.3

9.1

Ease of Use

Average: 9.3

9.4

Meets Requirements

Average: 9.1

9.0

Customer Segment Breakdown

Small Business

80%

Mid Market

16%

Enterprise

#15

Ansira Brand-to-Local Growth Platform

9.0

Overall Usability Score

9.0

Usability Score Breakdown

Ease of Admin

Average: 9.3

9.7

Ease of Use

Average: 9.3

9.6

Meets Requirements

Average: 9.1

9.7

Customer Segment Breakdown

Small Business

60%

Mid Market

21%

Enterprise

19%

#16

Hootsuite

8.9

Overall Usability Score

8.9

Usability Score Breakdown

Ease of Admin

Average: 9.3

9.0

Ease of Use

Average: 9.3

8.9

Meets Requirements

Average: 9.1

8.6

Customer Segment Breakdown

Small Business

59%

Mid Market

29%

Enterprise

12%

#17

Reputation

8.9

Overall Usability Score

8.9

Usability Score Breakdown

Ease of Admin

Average: 9.3

8.8

Ease of Use

Average: 9.3

8.9

Meets Requirements

Average: 9.1

9.0

Customer Segment Breakdown

Small Business

29%

Mid Market

45%

Enterprise

26%

#18

Sprout Social

8.9

Overall Usability Score

8.9

Usability Score Breakdown

Ease of Admin

Average: 9.3

8.8

Ease of Use

Average: 9.3

8.8

Meets Requirements

Average: 9.1

8.6

Customer Segment Breakdown

Small Business

45%

Mid Market

38%

Enterprise

18%

#19

Gain

8.9

Overall Usability Score

8.9

Usability Score Breakdown

Ease of Admin

Average: 9.3

9.4

Ease of Use

Average: 9.3

9.5

Meets Requirements

Average: 9.1

8.6

Customer Segment Breakdown

Small Business

80%

Mid Market

18%

Enterprise

#20

ZoomSphere

8.9

Overall Usability Score

8.9

Usability Score Breakdown

Ease of Admin

Average: 9.3

10.0

Ease of Use

Average: 9.3

9.7

Meets Requirements

Average: 9.1

9.4

Customer Segment Breakdown

Small Business

78%

Mid Market

Enterprise

17%