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Best Demand Side Platform (DSP) with User, Role, and Access Management Capabilities

Benefits of Demand Side Platform (DSP) with User, Role, and Access Management capabilities include: Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Below are the top-rated Demand Side Platform (DSP) with User, Role, and Access Management capabilities, as verified by G2’s Research team. Real users have identified User, Role, and Access Management as an important function of Demand Side Platform (DSP). Compare different products that offer this feature so you can decide which is best for your business needs.
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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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8 Listings in Demand Side Platform (DSP) Available
(145)4.5 out of 5
Optimized for quick response
3rd Easiest To Use in Demand Side Platform (DSP) software
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Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Simpli.fi is the leading advertising success platform, providing a range of advertising solutions to companies of all sizes. Generate brand awareness, increase sales, and achieve your business goals w

    Users
    • Account Manager
    Industries
    • Marketing and Advertising
    • Broadcast Media
    Market Segment
    • 58% Small-Business
    • 34% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Simpli.fi Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    25
    Ease of Use
    19
    Helpful
    17
    Team Helpfulness
    15
    Campaign Management
    13
    Cons
    Campaign Management
    6
    Campaign Management Issues
    4
    Lack of Clarity
    4
    Learning Curve
    4
    Reporting Limitations
    4
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Simpli.fi features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 8.5
    9.0
    Cross Channel Capabilities
    Average: 8.3
    8.8
    Performance and Reliability
    Average: 8.3
    8.6
    Cross-Device Capabilities
    Average: 8.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Simpli.fi
    Company Website
    Year Founded
    2010
    HQ Location
    Fort Worth, TX
    Twitter
    @simpli_fi
    1,805 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    660 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Simpli.fi is the leading advertising success platform, providing a range of advertising solutions to companies of all sizes. Generate brand awareness, increase sales, and achieve your business goals w

Users
  • Account Manager
Industries
  • Marketing and Advertising
  • Broadcast Media
Market Segment
  • 58% Small-Business
  • 34% Mid-Market
Simpli.fi Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
25
Ease of Use
19
Helpful
17
Team Helpfulness
15
Campaign Management
13
Cons
Campaign Management
6
Campaign Management Issues
4
Lack of Clarity
4
Learning Curve
4
Reporting Limitations
4
Simpli.fi features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 8.5
9.0
Cross Channel Capabilities
Average: 8.3
8.8
Performance and Reliability
Average: 8.3
8.6
Cross-Device Capabilities
Average: 8.0
Seller Details
Seller
Simpli.fi
Company Website
Year Founded
2010
HQ Location
Fort Worth, TX
Twitter
@simpli_fi
1,805 Twitter followers
LinkedIn® Page
www.linkedin.com
660 employees on LinkedIn®
(286)4.5 out of 5
5th Easiest To Use in Demand Side Platform (DSP) software
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated

    Users
    • Digital Marketing Manager
    • Digital Media Planner
    Industries
    • Marketing and Advertising
    • Newspapers
    Market Segment
    • 64% Small-Business
    • 28% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Basis Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    11
    Customer Support
    8
    Campaign Management
    7
    Campaigns
    7
    Features
    7
    Cons
    Limited Features
    4
    Poor Usability
    3
    Reporting Limitations
    3
    Complexity
    2
    Dashboard Issues
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Basis features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 8.5
    8.5
    Cross Channel Capabilities
    Average: 8.3
    8.6
    Performance and Reliability
    Average: 8.3
    8.6
    Cross-Device Capabilities
    Average: 8.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2001
    HQ Location
    Chicago, IL
    Twitter
    @basisglobaltech
    4,828 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,423 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated

Users
  • Digital Marketing Manager
  • Digital Media Planner
Industries
  • Marketing and Advertising
  • Newspapers
Market Segment
  • 64% Small-Business
  • 28% Mid-Market
Basis Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
11
Customer Support
8
Campaign Management
7
Campaigns
7
Features
7
Cons
Limited Features
4
Poor Usability
3
Reporting Limitations
3
Complexity
2
Dashboard Issues
2
Basis features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 8.5
8.5
Cross Channel Capabilities
Average: 8.3
8.6
Performance and Reliability
Average: 8.3
8.6
Cross-Device Capabilities
Average: 8.0
Seller Details
Year Founded
2001
HQ Location
Chicago, IL
Twitter
@basisglobaltech
4,828 Twitter followers
LinkedIn® Page
www.linkedin.com
1,423 employees on LinkedIn®

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(295)4.1 out of 5
12th Easiest To Use in Demand Side Platform (DSP) software
View top Consulting Services for Google Marketing Platform
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use D

    Users
    • Account Manager
    Industries
    • Marketing and Advertising
    • Internet
    Market Segment
    • 48% Mid-Market
    • 27% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Google Marketing Platform Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Features
    4
    Campaign Management
    3
    Ease of Use
    3
    Integrations
    3
    Campaigns
    2
    Cons
    Complexity
    2
    Expensive
    2
    Integration Issues
    2
    Learning Curve
    2
    Poor Usability
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Google Marketing Platform features and usability ratings that predict user satisfaction
    7.6
    Has the product been a good partner in doing business?
    Average: 8.5
    7.2
    Cross Channel Capabilities
    Average: 8.3
    8.4
    Performance and Reliability
    Average: 8.3
    7.6
    Cross-Device Capabilities
    Average: 8.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Google
    Year Founded
    1998
    HQ Location
    Mountain View, CA
    Twitter
    @google
    32,731,192 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    316,397 employees on LinkedIn®
    Ownership
    NASDAQ:GOOG
Product Description
How are these determined?Information
This description is provided by the seller.

Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use D

Users
  • Account Manager
Industries
  • Marketing and Advertising
  • Internet
Market Segment
  • 48% Mid-Market
  • 27% Enterprise
Google Marketing Platform Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Features
4
Campaign Management
3
Ease of Use
3
Integrations
3
Campaigns
2
Cons
Complexity
2
Expensive
2
Integration Issues
2
Learning Curve
2
Poor Usability
2
Google Marketing Platform features and usability ratings that predict user satisfaction
7.6
Has the product been a good partner in doing business?
Average: 8.5
7.2
Cross Channel Capabilities
Average: 8.3
8.4
Performance and Reliability
Average: 8.3
7.6
Cross-Device Capabilities
Average: 8.0
Seller Details
Seller
Google
Year Founded
1998
HQ Location
Mountain View, CA
Twitter
@google
32,731,192 Twitter followers
LinkedIn® Page
www.linkedin.com
316,397 employees on LinkedIn®
Ownership
NASDAQ:GOOG
(125)3.9 out of 5
Optimized for quick response
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    MediaMath is a global omnichannel demand-side platform (DSP) that opens up the limitless possibilities of programmatic to meet brands' and agencies' unique goals. A pioneer in the industry introduc

    Users
    • Account Manager
    Industries
    • Marketing and Advertising
    • Internet
    Market Segment
    • 50% Mid-Market
    • 25% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • MediaMath by Infillion Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ad Management
    1
    Campaign Management
    1
    Campaigns
    1
    Customer Support
    1
    Features
    1
    Cons
    Inventory Management
    1
    Limited Features
    1
    Software Bugs
    1
    Software Instability
    1
    Technical Issues
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • MediaMath by Infillion features and usability ratings that predict user satisfaction
    8.2
    Has the product been a good partner in doing business?
    Average: 8.5
    10.0
    Cross Channel Capabilities
    Average: 8.3
    7.6
    Performance and Reliability
    Average: 8.3
    6.9
    Cross-Device Capabilities
    Average: 8.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Infillion
    Company Website
    Year Founded
    2008
    HQ Location
    New York, US
    Twitter
    @infilliontech
    315 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    187 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

MediaMath is a global omnichannel demand-side platform (DSP) that opens up the limitless possibilities of programmatic to meet brands' and agencies' unique goals. A pioneer in the industry introduc

Users
  • Account Manager
Industries
  • Marketing and Advertising
  • Internet
Market Segment
  • 50% Mid-Market
  • 25% Small-Business
MediaMath by Infillion Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ad Management
1
Campaign Management
1
Campaigns
1
Customer Support
1
Features
1
Cons
Inventory Management
1
Limited Features
1
Software Bugs
1
Software Instability
1
Technical Issues
1
MediaMath by Infillion features and usability ratings that predict user satisfaction
8.2
Has the product been a good partner in doing business?
Average: 8.5
10.0
Cross Channel Capabilities
Average: 8.3
7.6
Performance and Reliability
Average: 8.3
6.9
Cross-Device Capabilities
Average: 8.0
Seller Details
Seller
Infillion
Company Website
Year Founded
2008
HQ Location
New York, US
Twitter
@infilliontech
315 Twitter followers
LinkedIn® Page
www.linkedin.com
187 employees on LinkedIn®
(240)3.7 out of 5
View top Consulting Services for Criteo Commerce Growth
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Criteo Commerce Growth is an AI-powered performance marketing platform that helps brands and agencies find new customers, engage high-intent shoppers, and maximize revenue across web, social, video, a

    Users
    • Digital Marketing Manager
    • Marketing Manager
    Industries
    • Retail
    • Marketing and Advertising
    Market Segment
    • 48% Mid-Market
    • 41% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Criteo Commerce Growth features and usability ratings that predict user satisfaction
    8.1
    Has the product been a good partner in doing business?
    Average: 8.5
    0.0
    Cross Channel Capabilities
    Average: 8.3
    7.9
    Performance and Reliability
    Average: 8.3
    7.8
    Cross-Device Capabilities
    Average: 8.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Criteo
    HQ Location
    Paris, France
    Twitter
    @criteo
    18,686 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    3,886 employees on LinkedIn®
    Ownership
    NASDAQ:CRTO
    Total Revenue (USD mm)
    $2,072
Product Description
How are these determined?Information
This description is provided by the seller.

Criteo Commerce Growth is an AI-powered performance marketing platform that helps brands and agencies find new customers, engage high-intent shoppers, and maximize revenue across web, social, video, a

Users
  • Digital Marketing Manager
  • Marketing Manager
Industries
  • Retail
  • Marketing and Advertising
Market Segment
  • 48% Mid-Market
  • 41% Small-Business
Criteo Commerce Growth features and usability ratings that predict user satisfaction
8.1
Has the product been a good partner in doing business?
Average: 8.5
0.0
Cross Channel Capabilities
Average: 8.3
7.9
Performance and Reliability
Average: 8.3
7.8
Cross-Device Capabilities
Average: 8.0
Seller Details
Seller
Criteo
HQ Location
Paris, France
Twitter
@criteo
18,686 Twitter followers
LinkedIn® Page
www.linkedin.com
3,886 employees on LinkedIn®
Ownership
NASDAQ:CRTO
Total Revenue (USD mm)
$2,072
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Finally, there’s a platform that understands how people consume content today. A platform that understands that as people move across screens, advertisers and broadcasters need to adapt instantly. On

    Users
    No information available
    Industries
    • Marketing and Advertising
    Market Segment
    • 55% Enterprise
    • 35% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Amobee features and usability ratings that predict user satisfaction
    7.9
    Has the product been a good partner in doing business?
    Average: 8.5
    8.3
    Cross Channel Capabilities
    Average: 8.3
    7.9
    Performance and Reliability
    Average: 8.3
    7.5
    Cross-Device Capabilities
    Average: 8.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Amobee
    Year Founded
    2005
    HQ Location
    Redwood City, CA
    Twitter
    @amobee
    7,987 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    178 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Finally, there’s a platform that understands how people consume content today. A platform that understands that as people move across screens, advertisers and broadcasters need to adapt instantly. On

Users
No information available
Industries
  • Marketing and Advertising
Market Segment
  • 55% Enterprise
  • 35% Mid-Market
Amobee features and usability ratings that predict user satisfaction
7.9
Has the product been a good partner in doing business?
Average: 8.5
8.3
Cross Channel Capabilities
Average: 8.3
7.9
Performance and Reliability
Average: 8.3
7.5
Cross-Device Capabilities
Average: 8.0
Seller Details
Seller
Amobee
Year Founded
2005
HQ Location
Redwood City, CA
Twitter
@amobee
7,987 Twitter followers
LinkedIn® Page
www.linkedin.com
178 employees on LinkedIn®
(212)4.2 out of 5
Optimized for quick response
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Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Choozle – Digital Advertising Made Easy® offers a powerful platform and expert services for omnichannel digital advertising across programmatic, search, and social. Marketers can run data-driven campa

    Users
    • Digital Marketing Manager
    • CEO
    Industries
    • Marketing and Advertising
    • Financial Services
    Market Segment
    • 72% Small-Business
    • 21% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Choozle Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Team Helpfulness
    5
    Campaigns
    4
    Ease of Use
    4
    Audience Targeting
    3
    Campaign Management
    3
    Cons
    Insufficient Training
    2
    Poor Reporting
    2
    Reporting Issues
    2
    Reporting Limitations
    2
    Software Bugs
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Choozle features and usability ratings that predict user satisfaction
    8.8
    Has the product been a good partner in doing business?
    Average: 8.5
    8.3
    Cross Channel Capabilities
    Average: 8.3
    8.0
    Performance and Reliability
    Average: 8.3
    8.3
    Cross-Device Capabilities
    Average: 8.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2012
    HQ Location
    Denver, Colorado
    Twitter
    @choozle
    1,241 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    55 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Choozle – Digital Advertising Made Easy® offers a powerful platform and expert services for omnichannel digital advertising across programmatic, search, and social. Marketers can run data-driven campa

Users
  • Digital Marketing Manager
  • CEO
Industries
  • Marketing and Advertising
  • Financial Services
Market Segment
  • 72% Small-Business
  • 21% Mid-Market
Choozle Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Team Helpfulness
5
Campaigns
4
Ease of Use
4
Audience Targeting
3
Campaign Management
3
Cons
Insufficient Training
2
Poor Reporting
2
Reporting Issues
2
Reporting Limitations
2
Software Bugs
2
Choozle features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 8.5
8.3
Cross Channel Capabilities
Average: 8.3
8.0
Performance and Reliability
Average: 8.3
8.3
Cross-Device Capabilities
Average: 8.0
Seller Details
Company Website
Year Founded
2012
HQ Location
Denver, Colorado
Twitter
@choozle
1,241 Twitter followers
LinkedIn® Page
www.linkedin.com
55 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Built for the way you buy, the Verizon Media DSP* provides exclusive access to Verizon Media's wealth of data and insights from nearly one billion users. Our advanced DSP combines machine learning opt

    Users
    • Account Executive
    Industries
    • Marketing and Advertising
    • Internet
    Market Segment
    • 45% Small-Business
    • 37% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Yahoo AdTech DSP Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Advertising Management
    1
    Audience Targeting
    1
    Campaigns
    1
    Design Quality
    1
    Ease of Use
    1
    Cons
    Ad Issues
    1
    Ad Management Issues
    1
    Campaign Management Issues
    1
    Delayed Implementation
    1
    Delay Issues
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Yahoo AdTech DSP features and usability ratings that predict user satisfaction
    7.6
    Has the product been a good partner in doing business?
    Average: 8.5
    6.7
    Cross Channel Capabilities
    Average: 8.3
    8.0
    Performance and Reliability
    Average: 8.3
    7.3
    Cross-Device Capabilities
    Average: 8.0
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2005
    HQ Location
    San Francisco, CA
    Twitter
    @FlurryMobile
    16,497 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    14 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Built for the way you buy, the Verizon Media DSP* provides exclusive access to Verizon Media's wealth of data and insights from nearly one billion users. Our advanced DSP combines machine learning opt

Users
  • Account Executive
Industries
  • Marketing and Advertising
  • Internet
Market Segment
  • 45% Small-Business
  • 37% Mid-Market
Yahoo AdTech DSP Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Advertising Management
1
Audience Targeting
1
Campaigns
1
Design Quality
1
Ease of Use
1
Cons
Ad Issues
1
Ad Management Issues
1
Campaign Management Issues
1
Delayed Implementation
1
Delay Issues
1
Yahoo AdTech DSP features and usability ratings that predict user satisfaction
7.6
Has the product been a good partner in doing business?
Average: 8.5
6.7
Cross Channel Capabilities
Average: 8.3
8.0
Performance and Reliability
Average: 8.3
7.3
Cross-Device Capabilities
Average: 8.0
Seller Details
Year Founded
2005
HQ Location
San Francisco, CA
Twitter
@FlurryMobile
16,497 Twitter followers
LinkedIn® Page
www.linkedin.com
14 employees on LinkedIn®