Google Marketing Platform Pros and Cons

Google Marketing Platform Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the integration of multiple tools in Google Marketing Platform, streamlining campaign management and data analysis. (4 mentions)

Users value the integrated ad platform of Google Marketing Platform for efficiently managing campaigns across multiple channels. (3 mentions)

Users enjoy the ease of use of Google Marketing Platform, appreciating its integrated features for efficient campaign management. (3 mentions)

Users value the seamless integrations of Google Marketing Platform, facilitating efficient management of multiple marketing tools in one place. (3 mentions)

Users value the integrated ad platform of Google Marketing Platform for managing diverse digital marketing campaigns efficiently. (2 mentions)

Users value the integrated ad platform of Google Marketing Platform, enhancing their capability to manage multi-channel campaigns. (1 mentions)

Users value the integrated ad platform for its ability to manage and grow multi-channel digital marketing campaigns. (1 mentions)

Users find the complexity of Google Marketing Platform overwhelming, particularly for smaller businesses without technical support. (2 mentions)

Users find the expensive costs of Google Marketing Platform challenging, especially for smaller marketers with limited budgets. (2 mentions)

Users highlight integration issues with non-Google platforms, finding it challenging for beginners to master. (2 mentions)

Users find the steep learning curve of Google Marketing Platform daunting, especially for those unfamiliar with advanced tools. (2 mentions)

Users find the poor usability of Google Marketing Platform requires extensive training and may overwhelm smaller businesses. (2 mentions)

Users find the complex usability of Google Marketing Platform requires hands-on training to grasp its capabilities effectively. (1 mentions)

Users find the difficult usability of Google Marketing Platform necessitates extensive training to grasp its features effectively. (1 mentions)

Users feel that limited customization makes the Google Marketing Platform overwhelming and not suitable for smaller businesses. (1 mentions)

Top Pros or Advantages of Google Marketing Platform

1. Features

Users appreciate the integration of multiple tools in Google Marketing Platform, streamlining campaign management and data analysis.

See 4 mentions

See Related User Reviews

Eric M.

Mid-Market (51-1000 emp.)

4.0/5

"Product review and feedback"

What do you like about Google Marketing Platform?

What I like most about Google Marketing Platform is how it pulls everything together — your data, ads, and reporting — in one place. It makes it way e

Ishan M.

Small-Business (50 or fewer emp.)

5.0/5

"Integrated marketing solutions for every marketer"

What do you like about Google Marketing Platform?

The best thing is it's an integrated ad platform that enables agencies like us to create, manage and grow with digital marketing campaigns across mult

2. Campaign Management

Users value the integrated ad platform of Google Marketing Platform for efficiently managing campaigns across multiple channels.

See 3 mentions

See Related User Reviews

Eric M.

Mid-Market (51-1000 emp.)

4.0/5

"Product review and feedback"

What do you like about Google Marketing Platform?

What I like most about Google Marketing Platform is how it pulls everything together — your data, ads, and reporting — in one place. It makes it way e

Ishan M.

Small-Business (50 or fewer emp.)

5.0/5

"Integrated marketing solutions for every marketer"

What do you like about Google Marketing Platform?

The best thing is it's an integrated ad platform that enables agencies like us to create, manage and grow with digital marketing campaigns across mult

3. Ease of Use

Users enjoy the ease of use of Google Marketing Platform, appreciating its integrated features for efficient campaign management.

See 3 mentions

See Related User Reviews

Eric M.

Mid-Market (51-1000 emp.)

4.0/5

"Product review and feedback"

What do you like about Google Marketing Platform?

What I like most about Google Marketing Platform is how it pulls everything together — your data, ads, and reporting — in one place. It makes it way e

Ishan M.

Small-Business (50 or fewer emp.)

5.0/5

"Integrated marketing solutions for every marketer"

What do you like about Google Marketing Platform?

The best thing is it's an integrated ad platform that enables agencies like us to create, manage and grow with digital marketing campaigns across mult

4. Integrations

Users value the seamless integrations of Google Marketing Platform, facilitating efficient management of multiple marketing tools in one place.

See 3 mentions

See Related User Reviews

Adan B.

Mid-Market (51-1000 emp.)

4.5/5

"Very easy integration"

What do you like about Google Marketing Platform?

The integration whit the customer journy

James C.

Enterprise (> 1000 emp.)

4.5/5

"integrate search campaigns"

What do you like about Google Marketing Platform?

It's a good way to set rules for Bing, Yahoo and AdWords campaigns in a comprehensive way. while you'll still want to use all of the individual platfo

5. Campaigns

Users value the integrated ad platform of Google Marketing Platform for managing diverse digital marketing campaigns efficiently.

See 2 mentions

See Related User Reviews

Ishan M.

Small-Business (50 or fewer emp.)

5.0/5

"Integrated marketing solutions for every marketer"

What do you like about Google Marketing Platform?

The best thing is it's an integrated ad platform that enables agencies like us to create, manage and grow with digital marketing campaigns across mult

James C.

Enterprise (> 1000 emp.)

4.5/5

"integrate search campaigns"

What do you like about Google Marketing Platform?

It's a good way to set rules for Bing, Yahoo and AdWords campaigns in a comprehensive way. while you'll still want to use all of the individual platfo

6. Ad Management

Users value the integrated ad platform of Google Marketing Platform, enhancing their capability to manage multi-channel campaigns.

See 1 mentions

See Related User Reviews

Ishan M.

Small-Business (50 or fewer emp.)

5.0/5

"Integrated marketing solutions for every marketer"

What do you like about Google Marketing Platform?

The best thing is it's an integrated ad platform that enables agencies like us to create, manage and grow with digital marketing campaigns across mult

7. Advertising

Users value the integrated ad platform for its ability to manage and grow multi-channel digital marketing campaigns.

See 1 mentions

See Related User Reviews

Ishan M.

Small-Business (50 or fewer emp.)

5.0/5

"Integrated marketing solutions for every marketer"

What do you like about Google Marketing Platform?

The best thing is it's an integrated ad platform that enables agencies like us to create, manage and grow with digital marketing campaigns across mult

Top Cons or Disadvantages of Google Marketing Platform

1. Complexity

Users find the complexity of Google Marketing Platform overwhelming, particularly for smaller businesses without technical support.

See 2 mentions

See Related User Reviews

Eric M.

Mid-Market (51-1000 emp.)

4.0/5

"Product review and feedback"

What do you dislike about Google Marketing Platform?

The biggest downside is that it can feel overwhelming at first. There’s a steep learning curve, especially if you’re not already familiar with Google’

Aparna B.

Small-Business (50 or fewer emp.)

5.0/5

"Excellent plateform."

What do you dislike about Google Marketing Platform?

Surching the data is hard to finding and so very confusion anf it's not friendly.

2. Expensive

Users find the expensive costs of Google Marketing Platform challenging, especially for smaller marketers with limited budgets.

See 2 mentions

See Related User Reviews

Ishan M.

Small-Business (50 or fewer emp.)

5.0/5

"Integrated marketing solutions for every marketer"

What do you dislike about Google Marketing Platform?

Although Google marketing platform is best for holistic campaigns but it costs so much for marketers like us and sometimes it's not so affordable for

Eric M.

Mid-Market (51-1000 emp.)

4.0/5

"Product review and feedback"

What do you dislike about Google Marketing Platform?

The biggest downside is that it can feel overwhelming at first. There’s a steep learning curve, especially if you’re not already familiar with Google’

3. Integration Issues

Users highlight integration issues with non-Google platforms, finding it challenging for beginners to master.

See 2 mentions

See Related User Reviews

Adan B.

Mid-Market (51-1000 emp.)

4.5/5

"Very easy integration"

What do you dislike about Google Marketing Platform?

Integration with platforms outside to google

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Great Platform for Unified Marketing Reporting and Management"

What do you dislike about Google Marketing Platform?

Overall its great, but its not for beginners and tales a little while to master and get up and running, better integrations with third-party tools wou

4. Learning Curve

Users find the steep learning curve of Google Marketing Platform daunting, especially for those unfamiliar with advanced tools.

See 2 mentions

See Related User Reviews

Eric M.

Mid-Market (51-1000 emp.)

4.0/5

"Product review and feedback"

What do you dislike about Google Marketing Platform?

The biggest downside is that it can feel overwhelming at first. There’s a steep learning curve, especially if you’re not already familiar with Google’

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Great Platform for Unified Marketing Reporting and Management"

What do you dislike about Google Marketing Platform?

Overall its great, but its not for beginners and tales a little while to master and get up and running, better integrations with third-party tools wou

5. Poor Usability

Users find the poor usability of Google Marketing Platform requires extensive training and may overwhelm smaller businesses.

See 2 mentions

See Related User Reviews

Eric M.

Mid-Market (51-1000 emp.)

4.0/5

"Product review and feedback"

What do you dislike about Google Marketing Platform?

The biggest downside is that it can feel overwhelming at first. There’s a steep learning curve, especially if you’re not already familiar with Google’

James C.

Enterprise (> 1000 emp.)

4.5/5

"integrate search campaigns"

What do you dislike about Google Marketing Platform?

not exactly intuitive; we had to receive hands-on training to truly understand the product capabilities in a meaningful way.

6. Complex Usability

Users find the complex usability of Google Marketing Platform requires hands-on training to grasp its capabilities effectively.

See 1 mentions

See Related User Reviews

James C.

Enterprise (> 1000 emp.)

4.5/5

"integrate search campaigns"

What do you dislike about Google Marketing Platform?

not exactly intuitive; we had to receive hands-on training to truly understand the product capabilities in a meaningful way.

7. Difficult Usability

Users find the difficult usability of Google Marketing Platform necessitates extensive training to grasp its features effectively.

See 1 mentions

See Related User Reviews

James C.

Enterprise (> 1000 emp.)

4.5/5

"integrate search campaigns"

What do you dislike about Google Marketing Platform?

not exactly intuitive; we had to receive hands-on training to truly understand the product capabilities in a meaningful way.

8. Limited Customization

Users feel that limited customization makes the Google Marketing Platform overwhelming and not suitable for smaller businesses.

See 1 mentions

See Related User Reviews

Eric M.

Mid-Market (51-1000 emp.)

4.0/5

"Product review and feedback"

What do you dislike about Google Marketing Platform?

The biggest downside is that it can feel overwhelming at first. There’s a steep learning curve, especially if you’re not already familiar with Google’

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Verified User in Computer Software

Small-Business (50 or fewer emp.)

9/17/2025

"Great Platform for Unified Marketing Reporting and Management"

5/5

What do you like best about Google Marketing Platform?

Google Marketing Platform offers a unified and integrated way to manage all your Google Marketing tools in once place, such as Google Analytics, Google Tag Manager and Google Ads. Its great as you can operate from one platform and handle user administration and integrations across multiple platforms all in once place. The platform dashboards and UX is very user friendly, which saves time mainly for me. Overall its great tool, that was easy to implement and I use it most days. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

Overall its great, but its not for beginners and tales a little while to master and get up and running, better integrations with third-party tools would be a plus as well. Review collected by and hosted on G2.com.

Pappu K.

Founder

Information Technology and Services

Small-Business (50 or fewer emp.)

8/30/2025

"Powerful all-in-one platform for data-driven marketing"

4.5/5

What do you like best about Google Marketing Platform?

Google Marketing Platform offers excellent integration with Google Analytics, Ads, and Data Studio. It makes campaign tracking, audience insights, and ROI measurement very simple. The reporting dashboards are user-friendly, and the ability to connect multiple tools in one ecosystem saves time and improves accuracy. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

The platform can feel complex for beginners and requires some learning to use effectively. Pricing for enterprise-level features can also be expensive for small businesses. Additionally, integration with non-Google tools could be improved. Review collected by and hosted on G2.com.

What problems is Google Marketing Platform solving and how is that benefiting you?

Google Marketing Platform helps us centralize campaign management across search, display, and video advertising. It provides accurate audience targeting, advanced analytics, and cross-channel attribution, which improves ROI and reduces wasted ad spend. The ability to measure performance in real time helps us make smarter, faster decisions. Review collected by and hosted on G2.com.

Eric M.

Head of Marketing

Mid-Market (51-1000 emp.)

4/29/2025

"Product review and feedback"

4/5

What do you like best about Google Marketing Platform?

What I like most about Google Marketing Platform is how it pulls everything together — your data, ads, and reporting — in one place. It makes it way easier to connect with the right audience and adjust campaigns on the fly without bouncing between different tools.

It’s also super flexible. Whether you’re running a few ads or managing big campaigns across multiple channels, it gives you a clear view of what’s working and helps you spend smarter. Once you get the hang of it, it’s a really powerful tool. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

The biggest downside is that it can feel overwhelming at first. There’s a steep learning curve, especially if you’re not already familiar with Google’s ecosystem or advanced marketing tools. It takes time to really understand how all the pieces fit together.

Also, it’s definitely built more for bigger teams and companies. If you’re a smaller business or don’t have a lot of technical support, it can feel like overkill — and some of the features you’re paying for might go unused. Review collected by and hosted on G2.com.

What problems is Google Marketing Platform solving and how is that benefiting you?

Google Marketing Platform solves the problem of having marketing data, media buying, and performance tracking all spread out across different tools. By bringing everything into one system, it saves a ton of time and makes it easier to actually use the data to improve campaigns instead of just collecting it.

For me, it’s been a big benefit in terms of efficiency and decision-making. I can quickly see what’s working, what’s not, and make adjustments without having to pull reports from five different places. It’s also helped improve targeting and campaign performance because everything is connected and optimized in real time. Review collected by and hosted on G2.com.

Amit G.

Performance Marketing Specialist

Mid-Market (51-1000 emp.)

10/8/2025

"Best Platform to Advertise your Business and Boost Your Sales"

4/5

What do you like best about Google Marketing Platform?

Google Marketing Platform is one stop solution where you can create campaign, setup tracking and analyze performance. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

Its costly than other marketing platforms. Review collected by and hosted on G2.com.

Tebogo H.

Social Media Marketing Manager and Brand Identity Designer

Marketing and Advertising

Small-Business (50 or fewer emp.)

12/17/2024

"Easy to use and time saving."

3.5/5

What do you like best about Google Marketing Platform?

That it allows users to create and run virtual machines

Cloud Storage and also provides scalable object storage for developers and enterprises. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

The Free Tier provides limited access to many common Google Cloud products and services even though it is free of charge. Review collected by and hosted on G2.com.

Aparna B.

Online marketing

Small-Business (50 or fewer emp.)

7/14/2024

"Excellent plateform."

5/5

What do you like best about Google Marketing Platform?

Excellent and reliable secure plateform . Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

Surching the data is hard to finding and so very confusion anf it's not friendly. Review collected by and hosted on G2.com.

Arpan M.

Growth Consultant

Mid-Market (51-1000 emp.)

4/5/2023

"Google Marketing Platform is the best thing to streamline your marketing spend across channels!"

4.5/5

What do you like best about Google Marketing Platform?

Google Marketing Platform is like the one-stop shop for a digital marketer. It seamlessly integrates with all google products and allows the brand to fine-tune its campaigns across the product marketing cycle. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

One place for analytics and marketing(Video, display and search) with state of the art marketing tools makes it the preferred destination for any brand to kickstart their performance marketing campaigns on the Google platform. Review collected by and hosted on G2.com.

Ishan M.

Affiliate Network Manager

Small-Business (50 or fewer emp.)

3/29/2023

"Integrated marketing solutions for every marketer"

5/5

What do you like best about Google Marketing Platform?

The best thing is it's an integrated ad platform that enables agencies like us to create, manage and grow with digital marketing campaigns across multiple channels. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

Although Google marketing platform is best for holistic campaigns but it costs so much for marketers like us and sometimes it's not so affordable for small marketers. Review collected by and hosted on G2.com.

Shayan S.

Technical Manager

Enterprise (> 1000 emp.)

4/4/2023

"Google Marketing Platform Suite integration with GA using GTM"

5/5

What do you like best about Google Marketing Platform?

Google Marketing Platform consists of different tags like Google AdWords Remarketing and Google AdWords Conversion, which we set up in our Google Analytics account using GTM, which is super straightforward Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

Google Marketing Platform Premium consists of Analytics 360,Tag Manager 360, Search & Ads 360 and Display Video 360, which all are premium paid products most applicable to big enterprises Review collected by and hosted on G2.com.