Best marketing analytics solutions for SMBs (small businesses)?

I’m looking into the best marketing analytics solutions for SMBs. I want platforms that are easy to use, offer solid reporting, and help tie marketing activity to results. Here are some top-rated options I found that seem great for small and mid-sized teams:

• HubSpot Marketing Hub – A user-friendly platform that combines CRM data with campaign analytics. It’s great for SMBs that want to track email, social, and lead performance in one place.
• Looker Studio (formerly Google Data Studio) – A free tool that lets small businesses connect data from Google Ads, Analytics, and other sources into clean dashboards. It’s ideal for teams that want flexible, visual reporting.
• AgencyAnalytics – Built for agencies and growing marketing teams, AgencyAnalytics pulls in SEO, PPC, and social metrics with automated reports and customizable dashboards.
• Kissmetrics – Great for SMBs focused on ecommerce and SaaS. Kissmetrics helps track customer behavior over time so you can see which campaigns lead to conversions.
• Oribi – A no-code analytics platform made for marketers. Oribi tracks website actions, funnels, and conversions without needing a developer to set it up.

I found these while browsing G2’s marketing analytics software category. If your team has used any of these, I’d love to know how they helped with campaign tracking, insights, or reporting workflows.