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BrandMentions

By BrandMentions

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BrandMentions Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the ease of use of BrandMentions, finding it intuitive and quick to generate insightful reports. (31 mentions)
Users appreciate the comprehensive sentiment analysis of BrandMentions, enabling proactive management of brand conversations effectively. (22 mentions)
Users highlight the powerful filtering system of BrandMentions, enabling focused brand and competitor monitoring effortlessly. (19 mentions)
Users praise the intuitive filtering system of BrandMentions, enhancing their ability to focus on relevant mentions effortlessly. (15 mentions)
Users commend the ease of setup and effective monitoring features of BrandMentions, enhancing brand management efficiency. (14 mentions)
Users value the clean, intuitive dashboard of BrandMentions, which enhances actionability with comprehensive insights and easy usability. (14 mentions)
Users appreciate the detailed analytics of BrandMentions, enabling effective tracking of company mentions and insights. (11 mentions)
Users laud the quick and helpful customer support of BrandMentions, enhancing their overall experience with the platform. (11 mentions)
Users value the customizable campaigns of BrandMentions, enhancing their experience with tailored and flexible solutions. (2 mentions)
Users note that improvement is needed with features like "Quick Research" and advanced reporting customization. (8 mentions)
Users find the filtering problems in BrandMentions challenging initially, requiring effort to customize their experience effectively. (6 mentions)
Users find the limited customization options frustrating, wishing for more design and filtering tools in BrandMentions. (6 mentions)
Users express concerns about pricing issues and strict auto-renewal policies, making it challenging for small businesses. (6 mentions)
Users find BrandMentions to be expensive, particularly for small businesses, limiting accessibility and flexibility in pricing options. (5 mentions)
Users find the intuitiveness issue a challenge, especially when navigating features without thorough onboarding. (3 mentions)
Users find the steep learning curve challenging initially, requiring time and effort to configure effectively. (3 mentions)
Users report a complex setup process, requiring time and effort to configure alerts and filters effectively. (2 mentions)
Users find the excessive outreach from BrandMentions overwhelming, preferring limited communication instead. (1 mentions)
Users often experience connectivity issues with BrandMentions, leading to delays and unexpected disconnections. (1 mentions)

Top Pros or Advantages of BrandMentions

1. Ease of Use
Users appreciate the ease of use of BrandMentions, finding it intuitive and quick to generate insightful reports.
See 31 mentions

See Related User Reviews

LF

Luke F.

Mid-Market (51-1000 emp.)

5.0/5

"Helpful in Designing and Modifying"

What do you like about BrandMentions?

Reporting and crosstab functionality is beefy and gets better all of the time. I'm always amazed at how easy it is to generate reports for sharing my

Ernest H.
EH

Ernest H.

Mid-Market (51-1000 emp.)

5.0/5

"NOW Automatically Connects to Form a Unified Marketing Stack"

What do you like about BrandMentions?

It was the depth of integrations that won us. BrandMentions is nicely sandwiched between the other tools we offer. We have it pumping out positive men

2. Sentiment Analysis
Users appreciate the comprehensive sentiment analysis of BrandMentions, enabling proactive management of brand conversations effectively.
See 22 mentions

See Related User Reviews

Uchenna F.
UF

Uchenna F.

Mid-Market (51-1000 emp.)

5.0/5

"My go-to tool for tracking brand sentiment"

What do you like about BrandMentions?

I like how sentiment analysis shows me right away if conversations are leaning positive or negative, so I can step in early if something’s starting to

Kayden O.
KO

Kayden O.

Mid-Market (51-1000 emp.)

5.0/5

"One of the best social media monitoring apps I've tested out of a LOT I've tried!"

What do you like about BrandMentions?

The great part about BrandMentions is it literally looks everywhere, not only the big socials. The majority of apps I experimented with, such as Brand

3. Helpful
Users highlight the powerful filtering system of BrandMentions, enabling focused brand and competitor monitoring effortlessly.
See 19 mentions

See Related User Reviews

Charles L.
CL

Charles L.

Mid-Market (51-1000 emp.)

5.0/5

"Introducing Unrivaled in Real-Time Campaign Tracking and Outreach"

What do you like about BrandMentions?

BrandMentions’ killer feature is the real time alerting. At product launches, we see them in real time, so we are able to respond immediately through

JW

Jody W.

Mid-Market (51-1000 emp.)

5.0/5

"no more noise, just the mentions that matter"

What do you like about BrandMentions?

What I like best about BrandMentions is its ability to cut through the clutter and surface only the mentions that truly matter. The filtering system i

4. Intuitive
Users praise the intuitive filtering system of BrandMentions, enhancing their ability to focus on relevant mentions effortlessly.
See 15 mentions

See Related User Reviews

Charles L.
CL

Charles L.

Mid-Market (51-1000 emp.)

5.0/5

"Introducing Unrivaled in Real-Time Campaign Tracking and Outreach"

What do you like about BrandMentions?

BrandMentions’ killer feature is the real time alerting. At product launches, we see them in real time, so we are able to respond immediately through

JW

Jody W.

Mid-Market (51-1000 emp.)

5.0/5

"no more noise, just the mentions that matter"

What do you like about BrandMentions?

What I like best about BrandMentions is its ability to cut through the clutter and surface only the mentions that truly matter. The filtering system i

5. Brand Management
Users commend the ease of setup and effective monitoring features of BrandMentions, enhancing brand management efficiency.
See 14 mentions

See Related User Reviews

Jakub B.
JB

Jakub B.

Small-Business (50 or fewer emp.)

5.0/5

"Great brand intelligence at a fair price"

What do you like about BrandMentions?

I love that I can monitor anything I want, be it my brand, competitors, random hashtags, you name it. And I also get AI driven metrics and AI insights

Evan R.
ER

Evan R.

Small-Business (50 or fewer emp.)

5.0/5

"Vital for Keeping a Beat on Competitors and Trends"

What do you like about BrandMentions?

We also heavily use BrandMentions for competitive analysis and monitorling social. The power of monitoring your competitors’ mentions can uncover thei

6. Insights
Users value the clean, intuitive dashboard of BrandMentions, which enhances actionability with comprehensive insights and easy usability.
See 14 mentions

See Related User Reviews

Pablo C.
PC

Pablo C.

Small-Business (50 or fewer emp.)

5.0/5

"One of the most underrated tools for social listening and digital marketers"

What do you like about BrandMentions?

BrandMentions is super easy to use, unlike other apps that takes a lot just to set up. You get useful insights pretty fast, it's plug and play and I l

Jakub B.
JB

Jakub B.

Small-Business (50 or fewer emp.)

5.0/5

"Great brand intelligence at a fair price"

What do you like about BrandMentions?

I love that I can monitor anything I want, be it my brand, competitors, random hashtags, you name it. And I also get AI driven metrics and AI insights

7. Analytics
Users appreciate the detailed analytics of BrandMentions, enabling effective tracking of company mentions and insights.
See 11 mentions

See Related User Reviews

Pablo C.
PC

Pablo C.

Small-Business (50 or fewer emp.)

5.0/5

"One of the most underrated tools for social listening and digital marketers"

What do you like about BrandMentions?

BrandMentions is super easy to use, unlike other apps that takes a lot just to set up. You get useful insights pretty fast, it's plug and play and I l

Jakub B.
JB

Jakub B.

Small-Business (50 or fewer emp.)

5.0/5

"Great brand intelligence at a fair price"

What do you like about BrandMentions?

I love that I can monitor anything I want, be it my brand, competitors, random hashtags, you name it. And I also get AI driven metrics and AI insights

8. Customer Support
Users laud the quick and helpful customer support of BrandMentions, enhancing their overall experience with the platform.
See 11 mentions

See Related User Reviews

Ernest H.
EH

Ernest H.

Mid-Market (51-1000 emp.)

5.0/5

"NOW Automatically Connects to Form a Unified Marketing Stack"

What do you like about BrandMentions?

It was the depth of integrations that won us. BrandMentions is nicely sandwiched between the other tools we offer. We have it pumping out positive men

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"Great service and support!"

What do you like about BrandMentions?

Beyond the tool capabilities, the support is the absolute quickest and most efficient I've experienced from a service provider.

9. Customization
Users value the customizable campaigns of BrandMentions, enhancing their experience with tailored and flexible solutions.
See 2 mentions

See Related User Reviews

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Very easy-to-use and very reliable"

What do you like about BrandMentions?

The tool is super easy to use and delivers fast, accurate results. I really appreciate how customizable the campaigns are. You can add negative keywor

Mark D.
MD

Mark D.

Small-Business (50 or fewer emp.)

5.0/5

"Social Listening and Brand Monitoring"

What do you like about BrandMentions?

I love how BrandMentions offers a powerful and intuitive platform that makes tracking everything said about your brand online effortless. It's quick

Top Cons or Disadvantages of BrandMentions

1. Improvement Needed
Users note that improvement is needed with features like "Quick Research" and advanced reporting customization.
See 8 mentions

See Related User Reviews

Evan R.
ER

Evan R.

Small-Business (50 or fewer emp.)

5.0/5

"Vital for Keeping a Beat on Competitors and Trends"

What do you dislike about BrandMentions?

I do come across duplicate references by the same author sometimes and would like to clean them up quickly before I export my data and upload into ppt

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Very easy-to-use and very reliable"

What do you dislike about BrandMentions?

While the tool is fantastic overall, I was disappointed to see the removal of the "Quick Research" feature, which was very handy for fast checks. Thay

2. Filtering Problems
Users find the filtering problems in BrandMentions challenging initially, requiring effort to customize their experience effectively.
See 6 mentions

See Related User Reviews

Uchenna F.
UF

Uchenna F.

Mid-Market (51-1000 emp.)

5.0/5

"My go-to tool for tracking brand sentiment"

What do you dislike about BrandMentions?

sometimes the amount of data can feel overwhelming at first, but once you set up filters it gets much easier to manage

Cynthia A.
CA

Cynthia A.

Mid-Market (51-1000 emp.)

5.0/5

"Sentiment Analysis BrandMentions’ Superpower"

What do you dislike about BrandMentions?

there are times when Iwish there were more customizable filtering options

3. Limited Customization
Users find the limited customization options frustrating, wishing for more design and filtering tools in BrandMentions.
See 6 mentions

See Related User Reviews

LF

Luke F.

Mid-Market (51-1000 emp.)

5.0/5

"Helpful in Designing and Modifying"

What do you dislike about BrandMentions?

Customization of the look and feel of your survey is fairly limited - it works, but it would be nice to be able to have more design tools

Ernest H.
EH

Ernest H.

Mid-Market (51-1000 emp.)

5.0/5

"NOW Automatically Connects to Form a Unified Marketing Stack"

What do you dislike about BrandMentions?

The Reporting section has visualizations that feel a bit basic compared to a well-suited BI tool. Although the data export is extremely powerful, I'd

4. Pricing Issues
Users express concerns about pricing issues and strict auto-renewal policies, making it challenging for small businesses.
See 6 mentions

See Related User Reviews

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

0.0/5

"Trick you into quarterly subscriptions also poor quality data"

What do you dislike about BrandMentions?

They trick you into quarterly subscriptions - con artists! avoid at all costs

Charles L.
CL

Charles L.

Mid-Market (51-1000 emp.)

5.0/5

"Introducing Unrivaled in Real-Time Campaign Tracking and Outreach"

What do you dislike about BrandMentions?

The pricing is a bit high for small businesses unless you must be tracking a handful of competitors and industry keywords in addition to your own bran

5. Expensive
Users find BrandMentions to be expensive, particularly for small businesses, limiting accessibility and flexibility in pricing options.
See 5 mentions

See Related User Reviews

Charles L.
CL

Charles L.

Mid-Market (51-1000 emp.)

5.0/5

"Introducing Unrivaled in Real-Time Campaign Tracking and Outreach"

What do you dislike about BrandMentions?

The pricing is a bit high for small businesses unless you must be tracking a handful of competitors and industry keywords in addition to your own bran

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

0.0/5

"Marketing specoalist"

What do you dislike about BrandMentions?

We had not used this tool for a while before the renewal date, but we were still charged due to auto-renewal, which is understandable as we did not su

6. Intuitiveness Issue
Users find the intuitiveness issue a challenge, especially when navigating features without thorough onboarding.
See 3 mentions

See Related User Reviews

Mariana M.
MM

Mariana M.

Small-Business (50 or fewer emp.)

5.0/5

"The best tool for tracking brand perception and sentiment analysis"

What do you dislike about BrandMentions?

Reports are very complex and of course, you don't get the best view on mobile but I guess this is normal

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

4.0/5

"Great service and support!"

What do you dislike about BrandMentions?

Bear in mind that I haven't taken advantage of a thorough onboarding, it doesn't seem like an option to pause the analysis... or at least it's not int

7. Learning Curve
Users find the steep learning curve challenging initially, requiring time and effort to configure effectively.
See 3 mentions

See Related User Reviews

Jim H.
JH

Jim H.

Mid-Market (51-1000 emp.)

5.0/5

"Our Brand Perception Central Nervous System"

What do you dislike about BrandMentions?

The reporting module is strong but has something of a learning curve. It was a bit of trial and error getting my filters dialled in so I could produce

Mark D.
MD

Mark D.

Small-Business (50 or fewer emp.)

5.0/5

"Social Listening and Brand Monitoring"

What do you dislike about BrandMentions?

The learning curve is a bit steep, and setting up precise alerts or filters can take some trial and error to get right.

8. Complex Setup
Users report a complex setup process, requiring time and effort to configure alerts and filters effectively.
See 2 mentions

See Related User Reviews

Mark D.
MD

Mark D.

Small-Business (50 or fewer emp.)

5.0/5

"Social Listening and Brand Monitoring"

What do you dislike about BrandMentions?

The learning curve is a bit steep, and setting up precise alerts or filters can take some trial and error to get right.

Kayden O.
KO

Kayden O.

Mid-Market (51-1000 emp.)

5.0/5

"One of the best social media monitoring apps I've tested out of a LOT I've tried!"

What do you dislike about BrandMentions?

TBH, it was kind of a bitch those first few times we set up the big monitoring projects. The set-up initially has a little bit of a learning curve (I

9. Brand Management
Users find the excessive outreach from BrandMentions overwhelming, preferring limited communication instead.
See 1 mentions

See Related User Reviews

Verified User
C

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Good software, so helpful customer service, user-friendly dashboard."

What do you dislike about BrandMentions?

Too many people from BrandMentions contact me. It should be 1 or maximum 2.

10. Connectivity Issues
Users often experience connectivity issues with BrandMentions, leading to delays and unexpected disconnections.
See 1 mentions

See Related User Reviews

Thomas Y.
TY

Thomas Y.

Small-Business (50 or fewer emp.)

5.0/5

"incredible functions for social"

What do you dislike about BrandMentions?

Sometimes it takes too long to function and can disconnect unaware

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BrandMentions Reviews (145)

Reviews

BrandMentions Reviews (145)

4.8
145 reviews
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Jim  G.
JG
Product Marketing and Strategy
Computer Software
Mid-Market (51-1000 emp.)
"Gave Us the Listening Edge We have Been Missing"
What do you like best about BrandMentions?

What stands out most is how BrandMentions brings all the scattered chatter about our brand into one clear views. From blog posts social comments, we are now seeing feedback we never caught before. The sentiment map helps us quickly tell the difference between praise and problems -- and the reporting view makes it easy to chare those insights with the rest of the team Review collected by and hosted on G2.com.

What do you dislike about BrandMentions?

A couple of times the regional mentions (especially smaller niche forums) have lagged larger sources-- a quicker refresh rate for these would be a nice improvement. Review collected by and hosted on G2.com.

Meelah H.
MH
Marketing Coordinator and PR
Small-Business (50 or fewer emp.)
"Great for influencer marketing and PR"
What do you like best about BrandMentions?

As someone who works closely with PR and influencer marketing, I love how quickly I can identify key voices in my niche and see how their content impacts overall sentiment and visibility. The tool helps me uncover opportunities for collaborations or outreach that I might otherwise miss. I don't waste time digging through confusing dashboards. The alerts keep me informed in real time, so I can jump on trends or respond to potential collaborators right away. It's great for PR, for influencer marketing, for reputation management. Review collected by and hosted on G2.com.

What do you dislike about BrandMentions?

The possibility to reply directly from the app would be a nice addition for the future. But this is more than a nice to have feature in the future, not something they don't have. Review collected by and hosted on G2.com.

Victor G.
VG
Managing Director
Computer & Network Security
Mid-Market (51-1000 emp.)
"the app that saved our reputation"
What do you like best about BrandMentions?

We started using this social listening app after noticing a few negative mentions about our brand online that we weren’t even aware of. Within days, itbecame clear just how powerful BrandMentions tool is. Thanks to the real-time alerts and sentiment analysis, we were able to address a misunderstanding about our product early on. What could’ve escalated into a PR crisis ended up becoming an opportunity to show transparency and care toward our customers. Beyond reputation management, we’ve also discovered how useful it is for market research and competitor tracking. The insights are incredibly valuable for shaping our communication and content strategies. If you care about how your brand is perceived online, this app is a must-have. Review collected by and hosted on G2.com.

What do you dislike about BrandMentions?

I really like it so far, I’d only add here as a suggestion for a future functionality the possibility to reply directly from the app. Review collected by and hosted on G2.com.

John L.
JL
Marketing Manager
Information Technology and Services
Mid-Market (51-1000 emp.)
"Essential for Any Marketing Manager Tracking Brand Sentiment"
What do you like best about BrandMentions?

As a marketing manager , what I like best about BrandMentions is how simple it make track brand sentiment across multiple channels. The sentiment analysis is accurate and easy to understand , and I can quickly spot whether mentions are positive , negative , or neutral. The dashboards let me monitor trends over time and see how campaigns are actually impacting perception. It saves me hours compared this together manually , and the real time alerts mean I can act immediately if negative sentiment starts to rise. Review collected by and hosted on G2.com.

What do you dislike about BrandMentions?

The reporting templates could be more customizable. We get data we need , but adding more flexibility in design and layout would make client reports even stronger. Review collected by and hosted on G2.com.

Alex Ovdienko .
A
CEO and co-founder
Computer & Network Security
Small-Business (50 or fewer emp.)
"Great for Tracking Competitors & Brand Insights"
What do you like best about BrandMentions?

I can’t get enough of how BrandMentions helps me track not just my brand’s mentions, but also keywords tied to my industry. The competitor tracking is a bonus, too. I can see how we’re being compared to others, which is useful for adjusting our marketing tactics. Review collected by and hosted on G2.com.

What do you dislike about BrandMentions?

The mobile app could use a bit of love. It works, but it feels a bit clunky compared to the desktop version. When I’m trying to check up on mentions quickly while I’m out and about, it’s just not as smooth as I’d like it to be. Review collected by and hosted on G2.com.

Shoaib K.
SK
Founder
Mid-Market (51-1000 emp.)
"Listening Tool that Finally Connects Us to What Customers are Saying"
What do you like best about BrandMentions?

For our e-commerce work, BrandMentions gives us direct insight into customer mentions of our products, across review blogs, forums, and social. The historical trend views is especially useful- it shows how sentiment shifts after product launches or campaigns. it's simple to use, and the insights lead directly to action Review collected by and hosted on G2.com.

What do you dislike about BrandMentions?

Sometimes local languages/slang (especially regional US expressions) don't get caught as well by the default filters. We have had to tweak keywords a bit. Otherwise, the tool has been very dependable Review collected by and hosted on G2.com.

Arx J.
AJ
Founder
Computer Software
Small-Business (50 or fewer emp.)
"The Only Brand Monitoring Tool We Actually Use Daily"
What do you like best about BrandMentions?

We're a digital agency managing multiple clients. Brandmentions replaced an older alerting tool, a manual workflow, and a basic spreadsheet process. Now we centralize mentions across web and social, tag mentions per client, and generate white label monthly reports. Results:70% less time spent on manual monitoring, and we detected one early brand crisis last quarter that we mitigated within 2 hours due to an alert. Favorite features: AI insights, sentiment over time, and scheduled reports. Support walked us through onboarding and custom queries. Highly recommend for teams needing reliable real-time coverage Review collected by and hosted on G2.com.

What do you dislike about BrandMentions?

Wish list: Bulk tagging improvements would have been better Review collected by and hosted on G2.com.

Cristian C.
CC
Editor in Chief
Small-Business (50 or fewer emp.)
"Goes way past just “good” or “bad” vibes"
What do you like best about BrandMentions?

We used to spend hours sifting through so-called “positive” mentions, only to find that many were actually people being sarcastic or expressing annoyance. BrandMentions has solved this problem for us. It filters out irrelevant content and delivers much clearer, more accurate sentiment analysis—information we can genuinely rely on when making decisions. Review collected by and hosted on G2.com.

What do you dislike about BrandMentions?

I would really like it if BrandMentions offered better integration with my phone. Review collected by and hosted on G2.com.

Engels T.
ET
Customer Success Manager
Human Resources
Enterprise (> 1000 emp.)
"the insights you get are remarkably accurate and reliable"
What do you like best about BrandMentions?

I’ve tried a few platforms before, but I stayed with BrandMentions because it’s fast, accurate, and makes my work so much easier. What I like most about BrandMentions is how easy it is to use compared to other tools. There’s no confusing setup or messy dashboard. You just add your brand or a competitor, and it takes care of everything. It even gives keyword and hashtag ideas, finds social profiles automatically, and starts tracking right away. The data is really complete too it finds mentions other tools completely miss. Review collected by and hosted on G2.com.

What do you dislike about BrandMentions?

I wish the alert emails included a bit more information and details Review collected by and hosted on G2.com.

Joel  G.
JG
Co-founder and CEO of Buffer
Information Technology and Services
Mid-Market (51-1000 emp.)
"BrandMentions Keeps Our Marketing Team Ahead of the Conversation"
What do you like best about BrandMentions?

I love how quickly BrandMentions picks up new mentions about our company or products. The alerts come in almost instantly, which lets us respond before things gain traction online. The platform also does a great job separating positive, neutral, and negative sentiment — that’s been a big help when reporting on campaign results to leadership. Review collected by and hosted on G2.com.

What do you dislike about BrandMentions?

The interface can feel a little heavy when juggling multiple projects. I wish there were more flexible options for setting custom dashboards per client. Still, it’s manageable once you spend time getting used to it. Review collected by and hosted on G2.com.