Google Marketing Platform Reviews & Product Details - Page 4

Google Marketing Platform Product Details

Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively.

Seller

Google

Discussions

Google Marketing Platform Community

Product Description

Google Marketing Platform is an integrated ad-technology platform that enables agencies and advertisers to more effectively create, manage and grow high-impact digital marketing campaigns.

Overview by

Carlo Acenas (Associate Product Marketing Manager)

Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

10 months

View More Pricing Information

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Google Marketing Platform Integrations

(1)

Integration information sourced from real user reviews.

Google Marketing Platform Media

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G2 reviews are authentic and verified.

Here's how.

UM

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

3/27/2020

"The most solid workhorse ad server"

5/5

What do you like best about Google Marketing Platform?

Google connects all their systems across one another seamlessly and provides a very easy to use workflow and user experience. The system is intuitive and widely accepted. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

Limited support if we run into a challenge that can't be solved by the support tool. Historically, it's been less flexible than other ad servers we work with as they're a large company and have their own priorities. Review collected by and hosted on G2.com.

Recommendations to others considering Google Marketing Platform:

Ensure you're aware of all the connections you'd want to set up earlier to make sure the tracking is correctly flowing through to the various systems. Review collected by and hosted on G2.com.

What problems is Google Marketing Platform solving and how is that benefiting you?

Ad serving and attribution. It effectively tracks all our advertising campaigns across 90% of our clients. Review collected by and hosted on G2.com.

RH

Robert H.

Bachelor's degree, Journalism

Mid-Market (51-1000 emp.)

11/23/2019

"Good performance is achieved with good service."

3.5/5

What do you like best about Google Marketing Platform?

I extract each report from Google Marketing Platform and I customize it without problem. It is a cross platform for its activation of advertising and not only that gives me access to all quality publications available. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

Maintain confidence in Google Marketing Platform is the hook that you never have to lose, avoiding the problem of spam with a publication on a website is ideal for this not to be lost. Ensure that every google connection is in real time. Review collected by and hosted on G2.com.

Recommendations to others considering Google Marketing Platform:

We manage the advertising campaigns covering multiple media, offering a great selection of products taking advantage of all the creative tools and specialists in the commercial advertising traffic. Google Marketing Platform is completely professional for all major brands or agencies. Review collected by and hosted on G2.com.

What problems is Google Marketing Platform solving and how is that benefiting you?

We save a lot of time thanks to Google Marketing Platform, this is our secret key for customer accounts to grow. Like our company through digital campaigns where we have control of the media, it facilitates access to all channels where we improve our business performance. Review collected by and hosted on G2.com.

AM

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

11/6/2019

"Google review"

5/5

What do you like best about Google Marketing Platform?

What is best about google is that you can reach virtually anyone on this platform because it is completely omnipresent in the global marketing world, so no matter in what country you are if you want to have your site visible to users and them to know about your products and services you will go with Google. They provide lots of educational and guide materials. In addition to that the platform is constantly evolving and improving, there are many targeting options and you can assign any role you need to your team. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

What I find hard to deal with at times is that the platform changes a lot. So if you are trying to create some guide or how to use materials for your organisation, you need to follow these developments all the time and make changes to your materials. Review collected by and hosted on G2.com.

Recommendations to others considering Google Marketing Platform:

It is best to begin with a small budget and test a lot of features before you set up a big true campaign. Also, watch all the educational videos and guides to better understand how it functions. Also, if you are running a particular campaign case, jump and search about this type of campaign in discussion groups and blogs to have better idea about what works well on the platform and what can work for you. Review collected by and hosted on G2.com.

What problems is Google Marketing Platform solving and how is that benefiting you?

We are using the Google platform to be reaching the right audience, provide useful insights to our clients and necessary data for the marketers. Review collected by and hosted on G2.com.

TN

Tom N.

Head of Media

Small-Business (50 or fewer emp.)

12/9/2019

"Great Product"

4.5/5

What do you like best about Google Marketing Platform?

Largely easy to navigate and the set up of campaigns in DV360 is straightforward. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

Some of the creative trafficking process in Campaign Manager could be made more simple and quick to perform. Also some DV360 tasks require steps in Campaign Manager, and support contacts are experts in one of the two platforms, which sometimes causes issues with finding solutions to problems. Review collected by and hosted on G2.com.

Recommendations to others considering Google Marketing Platform:

Put time aside to fully understand Campaign Manager before attempting to move forward with other products such as DV360, as it is the foundation of functionality between platforms. Without being able to effectively traffic creatives, for instance, you aren't able to get far in DV360. Review collected by and hosted on G2.com.

What problems is Google Marketing Platform solving and how is that benefiting you?

Ad serving, campaign performance, marketplace deals. Review collected by and hosted on G2.com.

VP

Vaibhav P.

Freelance Projects

Mid-Market (51-1000 emp.)

9/14/2019

"Best tool for Digital marketing agencies"

4.5/5

What do you like best about Google Marketing Platform?

You can integrate google analytics and other products to generate better results. Both display and search Advertisement campaigns can be analysed also the reports generated are robust and highly informative. All the performance of the campaigns can be tracked in-depth (Clicks, CTR, Conversions etc) which help to make changes if any. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

The application has some learning curve for beginners,The reports generated again are not easy to understand (visually appealing graphs are needed) also we have less control over what type of report we want to generate. With more users added to the system, it can become confusing to handle everything. Review collected by and hosted on G2.com.

Recommendations to others considering Google Marketing Platform:

If you are into digital marketing and have multiple Ads campaign running then its a useful tool to have. Review collected by and hosted on G2.com.

What problems is Google Marketing Platform solving and how is that benefiting you?

The problem of handling multiple ad campaigns and keeping eye on reports was solved using Google Marketing Platform. Review collected by and hosted on G2.com.

AB

Aengus B.

Media Manager

Marketing and Advertising

Mid-Market (51-1000 emp.)

10/2/2019

"Google Marketing"

5/5

What do you like best about Google Marketing Platform?

Great diverse options for full-funnel marketing. The only platform needed to effectively market for 75% of businesses Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

Certain targeting restrictions can limit the ability to have hyper-targeted advertising. Review collected by and hosted on G2.com.

Recommendations to others considering Google Marketing Platform:

Use it, use keyword targeting to reach the most relevant customers who are seeking your product or service Review collected by and hosted on G2.com.

What problems is Google Marketing Platform solving and how is that benefiting you?

Solving the need to have an efficient and effective source of new customers and revenue for business Review collected by and hosted on G2.com.

AE

Amr E.

Growth Manager

Marketing and Advertising

Mid-Market (51-1000 emp.)

11/20/2019

"The new era of media buying"

4.5/5

What do you like best about Google Marketing Platform?

DV360 and all the available inventories that you have access to. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

High percentage fee which restricts small companies Review collected by and hosted on G2.com.

AM

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

11/8/2019

"The most trusted source for all your data-driven reporting."

3/5

What do you like best about Google Marketing Platform?

I like how seamless the dashboard is. DoubleClick Campaign manager ntegrates with DoubleClick Studio, Google Analytics, and Google Tag Manager. trafficking ads is easy via the DCM server and pulling reports for your campaigns is easy. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

I dislike that the platform changes a lot, meaning you have to constantly re-learn. Review collected by and hosted on G2.com.

IE

Verified User in E-Learning

Small-Business (50 or fewer emp.)

10/16/2019

"Effective and efficient!"

5/5

What do you like best about Google Marketing Platform?

Google Marketing has provided access to better ad serving opportunities. It has provided additional avenues for exposure for a number of service and product based businesses. Review collected by and hosted on G2.com.

What do you dislike about Google Marketing Platform?

For new marketers, or those new to programmatic, it can be difficult to grasp. There are some bugs, setting up ads doesn't work sometimes. Review collected by and hosted on G2.com.